8 Outdated SEO Strategies to Avoid and What You Can Do Instead

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Websites need to be ranked on search engines in order to make them appear on the front page of a website’s related keywords. Yet, many businesses are still using old-fashioned tactics like spamming, keyword stuffing, and link buying that will have no impact on their rankings in the future. If you’re looking to streamline your SEO strategies to grow your business this year, then this article is for you!

Brand With Care understands how crucial it is to have your website ranked on search engines. However, we also understand that the tactics of old need to be replaced with strategies that help build brand awareness and attract new potential customers. You can’t use spammy tactics anymore if you want to compete in the long run.

1. Keyword Stuffing

What It Is?

Keyword stuffing is the act of placing a keyword or multiple keywords on a page repeatedly in an attempt to gain rank for those terms. To be clear, keyword stuffing is more than just using the right keywords. It’s an approach that dates back to the days of black hat SEO and focuses more on ranking for a specific term rather than building a brand and creating targeted content.

Why You Should Avoid It?

Nowadays, it’s pretty safe to assume that the search engines don’t like keyword stuffing, even if those keywords are relevant. So instead of placing the same term over and over again on a page in an attempt to rank for them, businesses would be better off trying to craft a cohesive piece of content that naturally includes those terms while still telling a rich story.

Keyword stuffing isn’t effective anymore because Google is smart enough to recognize when you’re trying to rank for keywords unrelated to the content at hand. So it doesn’t matter how many times you place it on your page—the search engines will see right through what you’re trying to do.

What To Do Instead?

If you want to rank for the keywords you’re targeting, you should focus on creating unique and engaging content that includes those keywords naturally. If possible, aim to include the keyword or phrase 3-5 times in a single piece of content. It allows your brand to be seen more frequently and allows Google to interpret it as relevant.

2. Too Many Keyword-Specific Pages

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What Is It?

Keyword cannibalization is the act of creating too many pages that target the same term or phrase. If every page on your website is targeting a different keyword, this can make it extremely difficult for individuals to find what they’re searching for on your site. It is especially true if you’re trying to rank for long-tail keywords.

Why You Should Avoid It?

Like keyword stuffing, having excessive pages that focus on the same keywords causes content duplication and can cause your website to be perceived as duplicating another site’s content. In addition, it can make it difficult for visitors to find the information they’re looking for, which will only make it harder for you to rank for related keywords in the future.

What To Do Instead?

Many businesses have the misconception that having multiple pages is beneficial because it helps with optimization and traffic. However, this is not true. When you have too many pages on your website, your organic ranking over time becomes less effective because there’s a higher potential of being penalized by Google. For this reason, you should have a powerful landing page that only has 1-2 pages that are relevant to the search phrase or target keyword.

3. Putting Excessive Stock in The Content-Length

What Is It?

You should stay away from posting that’s over 1,000 words on your website if you want to be seen as the authority. While long-form content can be effective at creating natural links, it can also cause your website to tire out the reader without much action taking place on the page and without any benefits achieved from it.

Why Should You Avoid It?

Focusing on content length alone can cause you to overlook keyword research and the ability to gain backlinks. Many businesses create long-form content because they believe that it’s what Google wants to see, but a few thousand words aren’t going to make Google think your site is an authority anymore. If anything, it’s going to become more difficult for Google to rank your site, and people will find it difficult to navigate through your content.

What To Do Instead?

Creating high-quality, helpful content that is at least 100 words long is all you need. It allows you to rank higher in search engines and draw the right audience to your website without being too wordy about it.

4. Properly Optimizing for Keywords, But Not for SERPs

What It Is?

Search engine ranking positions are the combination of elements that make up a search result page, so optimizing for that page instead of the keywords themselves is going to get you nowhere. SEOs should place keywords naturally within the content to not sound forced or unnatural to the visitor.

Why You Should Avoid It?

If you like your website to rank in search engines, then you need to think about how you can cater to both humans and Google at the same time. The reality is that if your website is optimized for search engines but not human beings, then your content will not be seen as relevant by anyone visiting your website.

What To Do Instead?

By using keyphrase-rich and keyword-specific content paired with high-quality, targeted backlinks, you will be able to attract both human beings and search engine rankings. This is because the search engines look for an authoritative website—a combination of human attention and a focus on relevant keywords.

5. Focusing Too Much on Traffic as a Standalone KPI

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What Is It?

Traffic is always a great way to see if your SEO strategy is working, but it’s not the only thing that matters. In many cases, traffic with no conversions can do more harm than good for your website.

Why Should You Avoid It?

The issue with focusing solely on traffic as a KPI is that it can cause businesses to focus more on the quantity of viewers rather than the quality of those viewers. It often results in thin conversion rates and low-quality leads and customers.

What To Do Instead?

It’s important to make sure that you focus on driving visitors to your website who are also ready to convert into buyers, subscribers, or leads. Search engines and other websites that track your visitor numbers may not be able to tell you this, but you can. The best and ideal way to do this is through optimization—taking steps such as writing compelling content, creating social media profiles, and connecting on various platforms.

What It Is?

Paying for links is when a company pays another website to link back to your website. It can be very effective, but it’s also something that will get you penalized in the long run.

Why You Should Avoid It?

You should never pay for any paid link, whether it’s from a blog post or an article on a website. Google has very strict policies on how it views paid links and how legitimate they are in relation to organic search results. Therefore, it’s a violation of Google’s policy to pay for any links, whether you’re paying for a blog post or an article on a website.

What To Do Instead?

The best way to receive a high volume of quality links back to your website is by consistently creating high-quality content that will attract bloggers and webmasters looking to share your content with their visitors. While this may not result in immediate results, it can create a long-term strategy that will help you gain both organic and paid results in search engine rankings over time.

7. Meta Keyword Tags

What It Is?

Meta Keywords are the search engine coded keywords used to help Google understand the topic of your content and how you want it to show up in search results. These are typically located in the title and headings of your content.

Why Should You Avoid It?

You must be careful about including too many meta keywords in your content because they can dilute the message you’re trying to get across to your visitor. It can also cause many of your titles and headers to become too long for Google’s system of categorization.

What To Do Instead?

It’s ideal for getting in the habit of including just a handful of meta keywords throughout your content. It will allow you to avoid making your pages too long and allow Google to understand what they need to do with your content.

8. Poor Quality Content

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What It Is?

Poor quality content is any content that doesn’t meet the minimum requirements. It can include being too short, not having keyphrase-rich content, and not having your business information somewhere on the page.

Why You Should Avoid It?

The issue with poor quality content is that it can lose trust in your business from both customers and search engines alike. If people feel like you’re trying to trick them into giving your business their attention (or money), then they’re going to avoid doing so at all costs. Poor quality content is also going to make it hard for visitors to read through all of your content, which will result in them leaving your site or bouncing back to Google.

What To Do Instead?

The best way to create high-quality and compelling content is to focus on keyword research and content creation. While this may not give instant results, it will make it easier for your business to earn both organic and paid search engine rankings over time.

Final Thoughts

SEO strategies are changing all of the time. Therefore, it’s important always to be aware of what these changes are so that you can adapt your strategies accordingly. The tips above will help you avoid some of the most common SEO mistakes people make and help you get better rankings in search engine rankings over time!

If you have other SEO strategies to add to the list, please tell us about them in the comments below. If you still need help with SEO, Brand With Care is here for you. You can reach us by filling out this Contact Form.